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迫在眉睫:傍名牌、搭便车案件频发作为中国家喻户晓的专业火锅连锁品牌,小肥羊以“不蘸小料涮羊肉”为特色,以精选的食材及标准化的服务质量,赢得了广大消费者的广泛称赞,具有极高的市场知名度,获奖无数。2004年,小肥羊被认定为驰名商标;2008年,小肥羊以中国餐饮第一股的身份在香港上市;2012年,小肥羊被全球知名餐饮品牌百胜餐饮集团收购。近年来,随着小肥羊品牌知名度的逐步提高,部分消费者向小肥羊投诉反映,各地陆续发
Imminent: near brand names, free-rider frequent cases As China’s well-known professional hot pot chain brand, Little Sheep to “not dipped lamb mutton ” features to select ingredients and standardized service quality, has won the majority of consumers Widely praised, with high market visibility, numerous awards. In 2004, Little Sheep was recognized as a well-known trademark; in 2008, Little Sheep went public in Hong Kong as the first Chinese restaurant and in 2012, Little Sheep was acquired by Yum Brands, a world-renowned restaurant brand. In recent years, with the gradual increase of Little Sheep brand awareness, some consumers complained to Little Sheep, all over the place