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广告创意思维方法一直是广告理论工作者关注的研究课题,也广告设计专业的教师最为关心的问题,因为教广告创作,创意思维的形成规律都没有弄清楚,无法去培养学生的创新与创意能力。本文从广告创意思维方法、广告创意的来源、创意的过程与步骤及广告思维的训练谈谈个人的想法,以求给同行们一些参考。一、广告创意思维方法什么是创意,作为名词,他代表的思想广告创意的形成过程是相当复杂的,但还是有规律可循的,因为有一套方法
Advertising creative thinking has always been the focus of advertising theory research topics, but also the advertising design professional teachers most concerned about the problem, because teaching creative advertising, the formation of creative thinking are not clear, can not develop students’ creativity and creativity . This article from the advertising creative thinking, creative sources of advertising, creative process and steps and advertising thinking about personal training ideas, in order to give colleagues some reference. First, the advertising creative thinking What is creative, as a noun, the idea of advertising on behalf of his idea of the formation of the process is quite complex, but there is a rule, because there is a set of methods