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纵观人类传媒发展史,无数经验教训告诉我们,传媒技术的发展永远是一把双刃剑,新技术利大于弊还是弊大于利最终取决于人们的使用方式,新媒体之于广播也不例外。一、融合已成趋势,机遇大于挑战在注意力经济时代,移动广播所具有的社会效益和商业价值不容小觑。移动广播具有信息到达率高、传播时间持久、目标受众定位清晰等特点。在交通工具上、相对封闭的环境下,利用移动广播对特定目标受众传递信息,往往可以收到较好的传播效果;同时使用移动广
Throughout the history of the development of human media, countless experiences and lessons tell us that the development of media technologies will always be a double-edged sword. Whether the new technologies outweigh the disadvantages or outweigh the benefits depends ultimately on how people are used. New media is no exception to broadcast . I. Integration Has Become a Trend and Opportunities Outweigh Challenges In the era of attention economy, the social benefits and commercial value of mobile broadcasting can not be underestimated. Mobile radio has the characteristics of high information arrival rate, long transmission time and clear target audience positioning. In vehicles, the relatively closed environment, the use of mobile radio to a specific target audience to transmit information, you can often receive a better communication effect; the same time the use of mobile broadband