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中国传统文化元素博大精深,近几年在现代包装设计中被广泛运用。在经济和文化越来越全球化的信息时代里,传承和发展中国传统文化,提倡本土语言在现代包装设计中的应用,是这个时代的文化需求和消费趋势,我们要在吸收外来文化的基础上,创造出有鲜明本土特色的包装设计作品。在传统文化中加入时代元素,使传统文化元素融合到现代包装设计中去。
Chinese traditional culture is profound and has been widely used in modern packaging design in recent years. In the information age where economy and culture are getting more globalized, it is the cultural demand and consumption trend of this age to inherit and develop traditional Chinese culture and promote the application of native language in modern package design. We must base on absorbing the foreign culture On the creation of distinctive local characteristics of the packaging design work. In the traditional culture to add the elements of the times, the traditional cultural elements into the modern packaging design.