论文部分内容阅读
互联网与移动通信的融合发展,以及具备上网功能的各类移动多媒体终端、各种手持式个人信息终端的逐渐普及,为移动增值业务创造了极具增长潜力的市场空间。移动增值服务不仅在目前扮演着重量级的角色,也将是3G到来后移动运营商、内容提供商打拼的主战场。而对用户来说,移动增值服务在提供了越来越多便捷应用的同时,也在为人们增添乐趣,演绎和创造着更精彩的生活。电信增值业务的发展让我们重新认识了通信产业链,使得新型产业链间的企业更紧密地凝聚在一起。随着增值业务产业链的不断延伸,价值分配逐步走向合理均衡。健康的电信增值业务生态系统推动了整个产业的发展,为低靡的全球电信业务带来新生机。用户就是上帝。电信基础服务领域的激烈竞争,使中外电信产业纷纷将电信增值数据业务视为电信未来发展的重中之重,加上移动用户的迅速增长,移动数据增值业务成为电信增值业务中的最核心业务。在增值服务市场也逐渐进入完全竞争状态时,产业链成员纷纷采取各种合作形式,来借力扩大自己的获利能力,如SP与运营商合作市场推广、终端厂商与SP合作共同促进SP业务与手机的销售、SP与影视等内容提供商合作推广产品等等。中国国内市场的MMS、WAP等新兴业务虽然目前尚未形成规模,但已呈现出良好的前景,随着移动数据增值
The convergence of Internet and mobile communications, as well as various types of mobile multimedia terminals with Internet access, and the growing popularity of various handheld personal information terminals have created a market potential with great growth potential for mobile value-added services. Mobile value-added services not only play a heavyweight role, but also will be the main battlefield for mobile operators and content providers to work hard after the arrival of 3G. For users, mobile value-added services provide more and more convenient applications, but also for people to add fun, interpretation and create a more exciting life. The development of telecom value-added services allows us to re-understand the communications industry chain, making the new industry chain more closely together. With the continuous extension of the value-added service industry chain, the value distribution gradually moves toward a reasonable equilibrium. A healthy telecom value-added ecosystem is driving the industry as a whole, bringing new life to the depressed global telecom business. The user is God. The fierce competition in the field of telecom basic services enables both domestic and foreign telecom industries to regard telecom value-added data services one after another as the most important part of telecom’s future development. Coupled with the rapid growth of mobile subscribers, mobile data value-added services have become the core business of telecom value-added services . In the value-added service market is gradually entering a state of complete competition, the industry chain members have taken various forms of cooperation to leveraging to expand their profitability, such as SP and operators co-marketing, terminal manufacturers and SP cooperation to jointly promote the SP business And mobile phone sales, SP and television and other content providers to promote products and so on. Emerging businesses such as MMS and WAP in China’s domestic market, although not yet scaled, have shown promising prospects. With the growth of mobile data