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本研究抽取美国、英国、法国、德国、加拿大、澳大利亚、印度、日本、韩国等国家的1308名外籍人士进行问卷调查,旨在深入地了解中国电影文化和价值观在国际传播中的现实状况。根据调研数据,我们对外国观众对中国电影的接触情况及偏好、外国观众对中国电影中文化符号和文化价值的认知等方面进行分析,并对调研中发现的问题提出相应对策及建议。
A total of 1308 foreigners from the United States, Britain, France, Germany, Canada, Australia, India, Japan and South Korea were surveyed to investigate the current situation of Chinese film culture and values in international dissemination. According to the survey data, we analyze the foreign audiences’ exposure to Chinese movies and their preferences, the foreign audience’s cognition of the cultural symbols and cultural values in Chinese movies, and put forward corresponding countermeasures and suggestions on the problems discovered during the investigation.