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受Iphone等智能终端在国内市场崛起的冲击,公司传统业务下降。公司属于传统制造业,客户群主要是0-14岁的孩子。从2012年开始,受Iphone、Ipad等智能终端替代的影响,公司单一电子电动玩具功能相对落后,产品在6-14岁儿童群体中受欢迎程度下降幅度很大。公司目前发展策略是在保持主业发展的同时,大力推动新业务发展。
Iphone and other smart terminals by the impact of the rise in the domestic market, the company’s traditional business decline. The company belongs to the traditional manufacturing industry, the customer base is mainly children 0-14 years old. Since 2012, influenced by the substitution of Iphone, Ipad and other smart terminals, the company’s single electronic electric toy has been relatively backward in function, and the popularity of products in the 6-14 year-old children group has been greatly reduced. At present, the company’s development strategy is to vigorously promote the development of new business while maintaining the development of its main business.