论文部分内容阅读
当规模效应的光环逐渐褪去,利润率将成为房企资本时代的重要指数。从去年年底至今,房地产圈最热闹的一件事情,是万科事件。从宝万之争到华润出手再到万科举报,一桩桩一件件都如同一部大片,让人目不暇接。究其原因,可能是因为时代变了。随着“白银时代”的来临,中国的房地产市场开始退烧。随着企业的融资需求不断加大,市值管理和投资者关系越来越受重视。财报上的盈利数据则是投资者判断企业价值最主要的手段。与企业对亮丽财报的期望相悖的是,房
When the aura of scale effects gradually fade, the profit margin will become an important index of the capital age of the enterprises. From the end of last year till now, one of the liveliest things in the real estate industry is the Vanke incident. From Bao million dispute to China Resources then shot Vanke report, one after another pile is like a large, dizzying. The reason may be because the times have changed. With the advent of “Silver Age ”, China’s real estate market began to fever. With the increasing financing needs of enterprises, market value management and investor relations more and more attention. Earnings data on the earnings report is the most important means of investors to determine the value of the enterprise. Contrary to the expectation of the company on the bright earnings, the room