论文部分内容阅读
文章针对老年药品包装设计发展滞后的现状,提出了根据老年人的身心状况实施人性化包装设计的方法与评价尺度。人性化设计方法主要包括视觉与行为两个层面,前者注重药品信息传达的易识别性和设计语意表达的准确性,后者注重通过对老年人服药行为的引导、支持来有效规避各种用药行为障碍。人性化老年药品包装的设计评价则由形式尺度、功能尺度和伦理尺度构成。形式尺度强调形式美感与信息传达效果,功能尺度强调用药行为的实现方案是否合理,伦理尺度强调设计者善意与爱意的表达。
Aiming at the current situation of lagged development of pharmaceutical packaging design in old age, the article puts forward the method and evaluation scale of humanized packaging design according to the physical and mental condition of the elderly. Humanized design methods mainly include visual and behavioral aspects. The former emphasizes the easy identification of drug information transmission and the accuracy of design semantic expression. The latter focuses on effectively avoiding various drug use behaviors by guiding and supporting the medication taking behavior of the elderly obstacle. The design evaluation of humanized geriatric drug packaging is composed of formal scale, functional scale and ethical scale. Formal dimensions emphasize the effects of formal beauty and information transmission. The functional scales emphasize the rational implementation of medication behaviors and the ethical standards emphasize the expression of goodwill and love of designers.