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创新是企业发展永恒的主题，营销创新从总体上看，在当今市场营销环境中的特点主要表现为：全球经济一体化的知识经济时代日益明显；人类的环保意识大大提高；企业之间的竞争日益加剧（表现为：企业之间国际竞争国内化，国内竞争国际化）；消费者日益成熟。从营销观念的发展趋?
Innovation is the eternal theme of business development. Marketing innovation Generally speaking, the characteristics in today's marketing environment are mainly as follows: the era of knowledge economy in the global economic integration is increasingly obvious; the awareness of human environmental protection is greatly raised; the competition among enterprises Increasing (manifested as: internalization of international competition among enterprises, internationalization of domestic competition); consumers are increasingly sophisticated. From the marketing concept of development trend?