论文部分内容阅读
在一定程度上,《中国汉字听写大会》成了分析电视节目创新的现成案例,因为它的题材足够陌生,效果也足够意外。但在笔者眼里,这就是一个普通节目,就像所有电视人每天正在做的节目一样:争取更多的观众,争取更多观众的更多收视时长,当然,也希望通过传播能够对社会的发展起到一些积极的作用。说起这个节目的创新,有个小故事。2014年录制《中国汉字听写大会》第二季总决赛的时候,中央电视台几位领导到场颁奖。候场时,几位领导忽然谈到一个
To a certain extent, the “Chinese Character Dictation Conference” has become a ready-made case for analyzing the innovation of television programs because of its unfamiliar themes and the unexpected surprises. But in the eyes of the author, this is an ordinary program, just like any television program that every TV person is doing every day: for more audiences, for more viewing time for more audiences and, of course, for spreading social awareness Development has played some positive roles. Speaking of innovation in this show, there is a little story. In 2014, during the second quarter finals of “Chinese Character Dictation Conference”, several leaders of CCTV attended the ceremony. Waiting on the scene, a few leaders suddenly talked about one