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广告人要设定自己的理想和目标,学会仰望星空,懂得脚踏实地。在2016年戛纳创意节上,李丹带领麦肯健康上海和香港的创意团队凭借为Pfizer创作的《眼奴》系列平面广告不仅为麦肯光明赢得了自进入大陆地区以来的第一座戛纳金狮,也是中国在戛纳健康类别的第一座金狮,同时凭借六项入围和金狮帮助麦肯健康集团赢得2016年度全球最佳健康代理商全
Advertisers to set their own ideals and goals, learn to look up to the sky, know how to be down to earth. Li Dan Leads McCann Erickson at Creative Festival 2016 in Cannes Creative teams in Shanghai and Hong Kong, created by Pfizer, not only earned McCain the first Cannes gold since entering the mainland Lion is also China’s first Golden Lion in the Cannes Health category and with the help of the six shortlisted and Golden Lion brands, McCain has won the 2016 Global Best Health Agent