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“茅台”是国酒。这无论从茅台的历史传承,还是其独特的工艺,都为茅台的品牌价值奠定了重要基础。 茅台镇酿酒的历史,可以追溯到明朝。 1918年茅台酒在巴拿马获金奖之后,便在中国社会中不断演绎着独特的重要作用。 1935年春,中国工农红军攻占茅台,茅台酒为这支人民军队的将士消乏解困,止痛消炎。尼克松在回忆录中曾说,周恩来告诉他在长征途中,茅台是一种万能灵药。
Maotai is a national wine. This is Maotai’s historical heritage, or its unique technology, both for the brand value of Maotai laid an important foundation. Maotai brewing history, dating back to the Ming Dynasty. After winning the gold medal in Panama in 1918, Maotai continued to play a unique and important role in Chinese society. In the spring of 1935, the Chinese workers and peasants, the Red Army, captured Maotai and the Maotai Liquored pains and anti-inflammatory for the soldiers of this people’s army. Nixon once said in his memoirs that Zhou Enlai told him that Maotai was a panacea during the long march.