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上海,这座美丽的现代化大都市,凭借着独特的地理优势与魅力,吸引着国内外众多广告企业的目光。1999年上海广告总收入已达到97亿元之多,居全国省市之首。随着中国加入 WTO 的日渐临近,境外广告公司更加瞩目上海,纷纷抢滩,据称上海现有注册的外资广告公司已经达到高潮。上海文汇新民联合报业集团,正是抓住这关键的契机,创办了中国第一家媒体广告交易中心。当笔者获悉原上海文汇新民联合报业集团经营管理办公室副主任颜建平先生出任该广告交易中心的总经理的消息后,立即拨通了颜建平总经理的办公电话进行了采访。颜建平总经理高兴地为我解答,并表示欢迎《广告人》到上海新世纪广告交易中心挂牌招标。
Shanghai, a beautiful and modern metropolis, attracts many domestic and international advertising companies with its unique geographical advantages and charm. In 1999, the total advertising revenue in Shanghai has reached as much as 9.7 billion yuan, ranking the first in the country. As China’s accession to the WTO is approaching, overseas advertising companies are paying more attention to Shanghai and have grabbed beaches one after another. It is said that the existing registered foreign-funded advertising companies in Shanghai have reached a climax. Shanghai Wenhui Xinmin United Press Group, it is to seize this crucial opportunity to set up China’s first media advertising exchange center. When I learned that former director of Shanghai Wenhui Xinmin United Press Group, Mr. Yan Jianping, director of the advertising and trading center as the general manager of the news, immediately called Yan Jianping, general manager of the office phone was interviewed. Yan Jianping, general manager happy to answer my questions, and welcomed the “advertisers” to the Shanghai New Century Advertising Exchange listed bidding.