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从文字分享的博客,到图片分享的相册网站,到视频分享的视频网站,到SNS(如国内的人人网和国外的Facebook),再到微博(如国内的新浪微博和国外的Twitter),社会化媒体从2003年以来,就一直是互联网上的热点。社会化媒体的兴起和发展,不仅影响着消费者的触媒习惯,也改变了营销环境。就在各大品牌企业纷纷试水,进驻社会化媒体平台,各大品牌代理机构纷纷建立相关分支代理部门之际,耐克公司又一次带头吃起了螃蟹:耐克公司收回了
From text-sharing blogs to image-sharing album sites to video-sharing video sites to SNSs (such as domestic Renren and foreign Facebook) to Weibo (such as the domestic Sina Weibo and foreign Twitter ), Social media has been a hot spot on the Internet since 2003. The rise and development of social media, not only affects the consumer's catalyst habits, but also changed the marketing environment. In major brand companies have to test the water, stationed in the social media platform, the major brand agencies have set up branches related to the occasion of the agency, Nike once again take the lead in eating crabs: Nike reclaimed