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前言:岁月流逝,光阴荏苒,转眼间,《IAI中国广告作品年鉴》已经有了5年的历史。从当初的一个想法、一个创意,落实到现在手里厚厚的5大本的年鉴,精心搜集编选的2000多件作品,其中既有艰辛的摸索,又有收获的喜悦与丰收的激动。感谢《大市场·广告导报》给了我们一个展示的舞台,把5年来中国广告发展历程中比较优秀的作品与大家一起回顾和分享,揭示出它背后的故事,并对这些广告作品的成功做理性的探索和升华。
Foreword: The passage of time, time flies, in the blink of an eye, “IAI China advertising works Yearbook” has been 5 years of history. From an original idea and a creative idea to the thick five-year almanac in his hand, he carefully collected more than 2,000 pieces of selected works, including both arduous exploration and the joy of harvest and the excitement of harvest. Thanks to the “Big Market Advertising Guide” gave us a show stage, the past five years of China’s advertising process more outstanding works with everyone to review and share, reveal the story behind it, and the success of these ad works to do Rational exploration and sublimation.