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True Stories of Colonel Sanders
桑德斯上校的真实故事
A majority of Americans ages 18 to 25 don’t know who Colonel Sanders was.
大多数18到25岁的美国年轻人不知道桑德斯上校是谁。
According to USA Today， 61% of respondents didn’t know who the guy with the beard in the KFC logo was.
据《今日美国》报道，61%的受访者不知道肯德基商标上那个留着胡须的老人是谁。
For anyone who grew up in America in the second half of the 20th century， the Colonel was a true icon.
对于任何一个在20世纪后半叶长大的美国人来说，桑德斯上校是一位真正的偶像。
You didn’t need to be able to read to know who he was； you didn’t even need to watch TV.
你不必识字，甚至不必去看电视，就可以知道他是谁。
Anyone who drove a mile in any direction would see his beaming， grandfatherly visage and white suit and know that Kentucky Fried Chicken could be found there.
往任何方向开车行驶一英里你就能看见他笑吟吟的如祖父般慈祥的脸，还有他的白色西装，然后你就知道肯德基就在附近了。
Maybe not everybody knew that he was the chain’s founder or remembered his TV commercials from the ’60s and ’70s， when he talked about how each piece was dipped in an “egg wash” before frying.
也许并不是所有人都知道他是这个连锁炸鸡店的创始人，或者并不都记得20世纪六七十年代他的那个电视广告，在广告中他讲解了每块鸡肉在油炸前都是怎样在“蛋汁”中浸泡的。
But， at least， they knew he was real.
但是，至少大家都知道，确实有这么一个人。
However， half of the young adults in the survey， which was ordered up by the chain， assumed that he was the creation of KFC， rather than the other way around.
可是，在这次由肯德基组织的调查中，有一半的年轻人认为这位老人是肯德基创造出来的虚拟标志而不是确有其人。
In fact， the Colonel wasn’t just a fast-food baron who represented his company on TV. Sanders was the living embodiment of what his food supposedly stood for. His white suit wasn’t the invention of a marketing committee； he wore it every day and was never seen in public for the last 20 years of his life in anything else.
事实上，桑德斯上校并不仅仅是一个在电视上代表肯德基的快餐业巨头，他据说还是肯德基食物的活化身。他的白色西装可不是市场营销部门的发明创造；他每天都穿着它，在他人生的最后20年里，他一直坚持在公开场合穿着它。
He was a failure who got fired from a dozen jobs before starting his restaurant， and then failed at that when he went out of business and found himself broke at the age of 65.
在自己开餐厅之前，他是名失败者，曾多次遭到解雇。之后在他65岁那年，他的餐厅歇业并宣布破产。
He drove around in a Cadillac with his face painted on the side before anybody knew who he was， pleading with the owners of run-down diners to use his recipe and give him a nickel commission on each chicken.
他开着车身印有他头像的凯迪拉克车到处兜售，那时人们还不知道他是谁。他恳请速食店的老板们使用他的配方，而每烹饪一只鸡就给他五分钱的佣金。
majority n. 多数；大多数
respondent n. 回答者；答卷者
icon n. 偶像；代表人物
beam v. 笑容满面；眉开眼笑
visage n. 脸；面容
suit n. 西装，套装
chain n. 连锁店；连锁集团
dip v. 浸；蘸
fry v. 油煎；油炸；油炒
survey n. 调查；民意调查；民意测验
assume v. 假定；以为；假设
baron n. 巨头；大王；大亨
represent v. 代表（个人或团体），代理
embodiment n. 典型，化身
supposedly adv. 据认为；据推测
invention n. 发明；创造
committee n. 委员会
failure n. 失败的事，失败者
dozen num. 一打；十二个
broke adj. 破产的；缺乏资金的
plead v. 恳求；请求
recipe n. 烹饪配方；食谱
nickel n. 五美分；五分镍币
commission n. 佣金；回扣
assault v. 袭击；殴打
桑德斯上校的真实故事
A majority of Americans ages 18 to 25 don’t know who Colonel Sanders was.
大多数18到25岁的美国年轻人不知道桑德斯上校是谁。
According to USA Today， 61% of respondents didn’t know who the guy with the beard in the KFC logo was.
据《今日美国》报道，61%的受访者不知道肯德基商标上那个留着胡须的老人是谁。
For anyone who grew up in America in the second half of the 20th century， the Colonel was a true icon.
对于任何一个在20世纪后半叶长大的美国人来说，桑德斯上校是一位真正的偶像。
You didn’t need to be able to read to know who he was； you didn’t even need to watch TV.
你不必识字，甚至不必去看电视，就可以知道他是谁。
Anyone who drove a mile in any direction would see his beaming， grandfatherly visage and white suit and know that Kentucky Fried Chicken could be found there.
往任何方向开车行驶一英里你就能看见他笑吟吟的如祖父般慈祥的脸，还有他的白色西装，然后你就知道肯德基就在附近了。
Maybe not everybody knew that he was the chain’s founder or remembered his TV commercials from the ’60s and ’70s， when he talked about how each piece was dipped in an “egg wash” before frying.
也许并不是所有人都知道他是这个连锁炸鸡店的创始人，或者并不都记得20世纪六七十年代他的那个电视广告，在广告中他讲解了每块鸡肉在油炸前都是怎样在“蛋汁”中浸泡的。
But， at least， they knew he was real.
但是，至少大家都知道，确实有这么一个人。
However， half of the young adults in the survey， which was ordered up by the chain， assumed that he was the creation of KFC， rather than the other way around.
可是，在这次由肯德基组织的调查中，有一半的年轻人认为这位老人是肯德基创造出来的虚拟标志而不是确有其人。
In fact， the Colonel wasn’t just a fast-food baron who represented his company on TV. Sanders was the living embodiment of what his food supposedly stood for. His white suit wasn’t the invention of a marketing committee； he wore it every day and was never seen in public for the last 20 years of his life in anything else.
事实上，桑德斯上校并不仅仅是一个在电视上代表肯德基的快餐业巨头，他据说还是肯德基食物的活化身。他的白色西装可不是市场营销部门的发明创造；他每天都穿着它，在他人生的最后20年里，他一直坚持在公开场合穿着它。
He was a failure who got fired from a dozen jobs before starting his restaurant， and then failed at that when he went out of business and found himself broke at the age of 65.
在自己开餐厅之前，他是名失败者，曾多次遭到解雇。之后在他65岁那年，他的餐厅歇业并宣布破产。
He drove around in a Cadillac with his face painted on the side before anybody knew who he was， pleading with the owners of run-down diners to use his recipe and give him a nickel commission on each chicken.
他开着车身印有他头像的凯迪拉克车到处兜售，那时人们还不知道他是谁。他恳请速食店的老板们使用他的配方，而每烹饪一只鸡就给他五分钱的佣金。
majority n. 多数；大多数
respondent n. 回答者；答卷者
icon n. 偶像；代表人物
beam v. 笑容满面；眉开眼笑
visage n. 脸；面容
suit n. 西装，套装
chain n. 连锁店；连锁集团
dip v. 浸；蘸
fry v. 油煎；油炸；油炒
survey n. 调查；民意调查；民意测验
assume v. 假定；以为；假设
baron n. 巨头；大王；大亨
represent v. 代表（个人或团体），代理
embodiment n. 典型，化身
supposedly adv. 据认为；据推测
invention n. 发明；创造
committee n. 委员会
failure n. 失败的事，失败者
dozen num. 一打；十二个
broke adj. 破产的；缺乏资金的
plead v. 恳求；请求
recipe n. 烹饪配方；食谱
nickel n. 五美分；五分镍币
commission n. 佣金；回扣
assault v. 袭击；殴打