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文化是主题公园的灵魂,一个成功的主题公园,首先要求文化主题定位准确鲜明,其次围绕着主题进行产品的设计和包装,使文化内涵对内体现到景观塑造中,对外体现到旅游地的旅游视觉形象中。本文以泰安太阳部落为研究对象,深入剖析了景区的文化主题内容与表达形式,同时指出文化主题表达在对外旅游视觉形象塑造中的不足。在此基础上提出通过进一步强化广告宣传中的文化内涵和建立景区统一的旅游形象标志来塑造鲜明的旅游视觉形象,以此提高景区的知名度,增强景区竞争力。
Culture is the soul of a theme park. A successful theme park requires accurate and distinctive positioning of the cultural theme first. Secondly, the design and packaging of the product around the theme enables the cultural connotation to be embodied in the interior, into the landscape, and externally to the tourist destination In the visual image This article takes Tai’an sun tribe as the research object, deeply analyzes the cultural subject content and the expression form of the scenic spot, at the same time points out the shortcomings of the cultural theme expression in shaping the foreign tourism visual image. On this basis, it is proposed to create a distinctive tourism visual image by further strengthening the cultural connotation in advertising and establishing a unified tourism image sign to enhance the visibility of scenic spots and enhance the competitiveness of scenic spots.