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在许多外地人眼里,杭州是相对比较排外的一个城市,在房地产领域也是如此。从1998年开始,杭州房地产经历了几年发展,形成了众多自身的房产品牌,本土房地产行业也有了相当的规模。然而,几年下来,真正进入杭州市场的外地房地产开发商寥寥无几。但延伸到杭州房地产的三级市场,却是另一番景象:除了公众、裕兴、华立、外滩、中大、中庆等几家本土中介保持着相当的规模和品牌知名度以外,真正可以称得上品牌中介的有相当大一部分是来自外地的,这与二级市场形成了鲜明的对比。虽然有业内人士称,外地优秀企业的进入有助于杭州市场竞争氛围的健康发展,但与二级市场的鲜明差异以及本土中介优势的逐渐丧失,不得不让人思考其中的原由。
In the eyes of many outsiders, Hangzhou is a relatively exclusive city, as is the real estate sector. Since 1998, Hangzhou real estate has experienced several years of development, forming a large number of its own real estate brand, the local real estate industry also has a considerable scale. However, a few years, the real real estate developers to enter the Hangzhou market very few. However, extending to the real estate market in Hangzhou, but it is another story: In addition to the public, Yuxing, Huali, the Bund, Zhongda, Zhongqing several local agents maintain a considerable scale and brand awareness, the real can A considerable part of the brand intermediation is from the field, which forms a sharp contrast with the secondary market. Although insiders said that the entry of outstanding foreign enterprises contributes to the healthy development of the competitive environment in Hangzhou market, the sharp differences with the secondary market and the gradual loss of the advantages of local intermediaries have forced people to think about the reasons for this.