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2011年广播听众总人数、总体接触率、人均收听时长等主要指标稳中有升;车上收听量、收听比重的迅速上升进一步优化听众的结构;中央和省市电台的改版、改制直接影响广播市场的竞争格局;长期以来存在的全国收听市场南北差异、区域差异依旧明显。本文通过赛立信媒介公司的调查数据对2011年广播收听市场作全景式的回顾和分析。一、广播收听市场整体状况2011年,全国听众总体规模与去年相当;人均收听时间、接触率则略有提升。数据显示,通过车载收音系统收听广播的受众人数增多。可以推测,新增的车上收听群体
The main indicators such as the total number of broadcasting listeners in 2011, the overall contact rate and the listening duration per capita were steadily rising; the number of listening to the car and the rapid increase of listening proportion further optimized the structure of the audience; the revision and restructuring of the central and provincial radio stations directly affected the broadcasting The pattern of competition in the market; the long-standing national differences in listening to the market both in the North and the South, the regional differences are still obvious. This article through the survey data of Ericsson Media Company on the 2011 radio listening market panoramic review and analysis. First, the radio to listen to the overall market conditions In 2011, the overall size of the national audience and quite last year; per capita listening time, the contact rate increased slightly. Data show that the number of people listening to the radio through the car radio system has increased. It can be speculated that the new car to listen to groups