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随着文化产业的高速发展,纸质出版行业的渐进萎靡,为使出版企业良性发展,本文从经济学角度,依据市场经济规律和价值规律,运用微观经济学和管理经济学的方法体系,联系了当今出版经营管理过程中的实例。从出版资源配置的成本分析,得出降低出版企业成本的方法;从调配出版企业的生产活动,得出调整出版企业的方向及重心;从探讨出版企业的资金运转,讨论如何能规避出版企业内部及外部的资金风险,从以上三个方面着重论述如何调整出版企业的经营重心以及改革方向。
With the rapid development of the cultural industry, the paper publishing industry has become increasingly sluggish. In order to make the publishing enterprises develop soundly, from the perspective of economics, according to the law of market economy and the law of value, the paper applies the method system of microeconomics and management economics The examples in today’s publishing management process. From the analysis of the cost allocation of publishing resources, we can get the method to reduce the cost of publishing enterprises; From adjusting the production activities of publishing enterprises, we can get the direction and center of adjustment of publishing enterprises; From discussing the operation of capital of publishing enterprises and discussing how to circumvent the internal of publishing enterprises And external financial risk, from the above three aspects focuses on how to adjust the publishing company’s business focus and direction of reform.