论文部分内容阅读
上海作为国际经济都市,会展经济发展迅速。这几年,后世博效应日益凸显,随着展会数量的增加、面积的增大、展馆设施的扩大建设、品牌展会的建立充分体现了上海会展业的发展已趋于成熟。可是由于会展高等教育在我国起步较晚,会展人才供需矛盾日益突出,成为了行业发展的掣肘。结合会展业发展变化的实际情况,高职高专院校的会展专业人才的培养应与当地会展行业需求紧密结合,为企业与社会提供实用的会展专业高技能型人才。构建符合市场需求和发展的高职会展管理与策划专业课程体系,优化会展专业技能型人才的培养途径,对培养高素质的职业化会展人才有着十分重要的意义。
As an international economic city in Shanghai, convention and exhibition economy is developing rapidly. In recent years, the effect of post-Expo has become increasingly prominent. With the increase in the number of exhibitions, the increase in area, the expansion of exhibition hall facilities and the establishment of brand exhibitions, the development of the convention and exhibition industry in Shanghai has become more mature. However, due to the late start of exhibition education in our country, the contradiction between the supply and demand of exhibition talents has become increasingly prominent, which has become a constraint for the development of the industry. In light of the actual situation of the development and changes in the convention and exhibition industry, the training of professionals engaged in exhibitions in higher vocational colleges and universities should be closely integrated with the needs of the local convention and exhibition industry so as to provide the enterprises and society with practical and highly-skilled professionals in exhibition and exhibition industry. It is very important to cultivate high-quality professional exhibition talents according to the construction of a professional course system of exhibition management and planning in accordance with the market demand and development, and the optimization of the cultivation methods of professional skilled personnel in exhibitions.