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有人打过这样一个比方:“企业不会做广告,就好似漂亮女孩在黑夜里向男士抛媚眼——没用”。所以说,广告宣传就好似一盏明灯,能照亮企业,让更多的经销商和用户认识自身产品及形象。企业广告宣传的过程,其实质就是企业向中间商和用户展示企业产品和自我形象的过程。用得星公司老总的话来说:企业成功两大宝,“营销”和“广告”。且不说这句话的对错,但至少从一个侧面反映了广告宣传对企业的重要性,甚至在某种意义上,广告已从营销中脱离出来,成为与“营销”平起平坐的销售手段。听得星公司赵志生总经理说,80年代末
Someone called the analogy: “Businesses do not advertise, just as pretty girls are winking at men in the dark - useless.” So, advertising is like a beacon, can illuminate the enterprise, let more dealers and users know their own products and image. The process of corporate advertising, its essence is to show middlemen and users business products and self-image process. Star company with CEOs in the words: business success two big treasure, “marketing ” and “advertising ”. Not to mention the right or wrong of the sentence, but at least one aspect of the importance of advertising to the business reflects, and even in a sense, advertising has been detached from the marketing, as “marketing” on an equal footing sales means. Listen to the star company Zhao Zhisheng, general manager, said the late 80s