论文部分内容阅读
仅用五六年的时间就摇身变成世界一流名品,三星借助奥运树立品牌的案例在业界被称为“三星奇迹”。在这个奇迹背后,是三星电子极其出色的奥运品牌战略。
Only five or six years transformed into a world-class celebrity, Samsung brand with the Olympic Games in the industry is known as the “Samsung Miracle.” Behind this miracle, Samsung Electronics is an extremely outstanding Olympic brand strategy.