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随着国际互联网在世界各国的迅速普及,网络广告应运而生。由于发展快、适应性强、影响力强、效果好,因此网络广告形式多种多样,根据载体的不同可以分为网页广告、电子邮件广告、软件广告、网络信用广告、赞助式广告、游戏互动竞赛式广告等。网络广告已成为当今企业不得不重视的一支力量。每一种新事物的出现,都将面临新的挑战。网络广告也不例外,对它众说纷纭。所以许多企业感到不知所措,如何把握网络广告成为许多企业关心的话题。本文认为:网络广告不仅有助于产品促销,而且有助于企业和产品品牌影象的塑造,将在未来成为最重要的媒体广告之一,因此应从战略上重视并运用网络广告。网络媒体的运用策略主要包括媒体形态的选择、栏目的确定、时间的确定和网络广告不断的开发。
With the rapid popularization of the Internet in various countries in the world, online advertising has emerged. Due to the fast development, strong adaptability, strong influence and good effect, the forms of online advertisement are various and can be divided into webpage advertisement, email advertisement, software advertisement, online credit advertisement, sponsor advertisement and game interaction according to the carrier Competition ads. Internet advertising has become a force that businesses have to attach importance to. The emergence of every new thing, will face new challenges. Internet advertising is no exception, it is controversial. So many businesses feel overwhelmed, how to grasp the Internet advertising has become a topic of concern for many businesses. This paper argues that online advertising not only contributes to product promotion, but also contributes to shaping corporate and product brand imagery and will become one of the most important media advertisements in the future. Therefore, online advertisement should be strategically valued and utilized. The strategy of using online media mainly includes the choice of media form, the determination of the part, the determination of time and the continuous development of online advertising.