论文部分内容阅读
“营销策划”是中职商贸专业的核心技能,亦是浙江省高职考技能考试的必考科目。本文直面当下传统营销实训中的诸多桎梏,以学校创业孵化平台为载体,以真实的创业营销项目为切入点,以营销策划技能实训为突破口,让学生带着创业项目自主探究、合作学习,在亲身体验与实践中,掌握市场调研、策划方案设计、营销实战等专业核心技能。
“Marketing plan ” is the core skills of secondary vocational education, Zhejiang Province is also a vocational exam skills examination will be the subject. This article faces many problems in the traditional marketing training nowadays, taking the school incubator platform as the carrier, taking the real pioneering marketing project as an entry point, taking the marketing planning skill training as the breakthrough point, enabling students to explore their own businesses and collaborate with them , In personal experience and practice, master the market research, planning design, marketing and other professional core skills.