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党报言论,大而论之,无外乎“指定题目”与“自选题目”两块。 所谓“指定题目”,即指令性评论。而“自选题目”,则是根据各报自身特色而运作的言论。 谈及发挥党报言论的优势,我们体会,就是要在“指定题目”和“自选题目”上都力求有上乘的“表演”。围绕这一目标,北京日报进行了积极的探索和尝试。 党报在当今愈演愈烈的报业竞争中,有着一个其它类型报纸所没有的优势,即有一块天然的、“铁定”的基本市场份额。因为党报作为舆论宣传的主阵地,担负着传达党的
Party newspaper commentary, in a nutshell, nothing less than the “designated topic” and “self-selected topics” two. The so-called “designated title”, that is, commentary. The “choice topic” is based on the newspaper’s own characteristics and operation of the remarks. When it comes to taking advantage of the advantages of the party newspaper, we realize that we must strive for a superior “performance” in “designated topics” and “self-selected topics.” Around this goal, Beijing Daily actively explored and tried. In today’s intensifying press competition, the party newspaper has the advantage that other types of newspapers do not have, namely, a natural, “ironclad” basic market share. Because the party newspaper as the main front propaganda, shoulder the responsibility of conveying the party