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为什么一直以来和高海拔登山、高强度徒步穿越等专业性活动有着紧密关联的户外用品品牌The North Face,会将这次大型整合营销的主要对象定为普通消费者?
Why is the North American outdoor product brand The North Face, which is closely related to professional activities such as climbing at high altitude and walking through high strength, will define the main target of this large-scale integrated marketing as an ordinary consumer?