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本文通过对消费者剩余理论的经济分析,揭示了商品(或服务)的价值构成及无差别曲线与商品(或服务)品质的关系,并运用该理论提出了道路运输企业应如何站在消费者的角度来制定企业的市场发展战略。
Through the economic analysis of the theory of consumer surplus, this paper reveals the relationship between the value composition of goods (or services) and the undifferentiated curve and the quality of goods (or services), and puts forward how the road transport enterprises should stand by the consumers From the perspective of business development strategy of the market.