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引言:好的产品设计,取决于此产品所占相对应市场份额的多少,它的本质是产品应具有自身明确而又独立的概念。我们无法从表面现象上就来武断地判别:宝马一定比奥拓好,它们所表达的产品概念是不同的。也不能说空调一定比风扇好,它们完全不属于同一类。菲利普·科特勒认为:所谓产品概念是用有意义的消费者术语精心表述的对产品的构思,它是产品创意经筛选后根据营销需要发展而成的。其实,任何激烈市场竞争的产品要想设计成功都需要有明确的概念,是因为中国的
Introduction: Good product design, depending on how much of this product corresponds to market share, its essence is that the product should have its own clear and independent concept. We can not judge arbitrarily from the surface: BMW must be better than Alto, they express the concept of the product is different. Can not say that the air conditioning must be better than the fan, they do not belong to the same category. Phillip Kotler believes that the so-called product concept is elaborated in the meaningful consumer terms of the product concept, which is based on the product after the screening of creative marketing needs developed. In fact, any fierce market competition in the design of products need to have a clear concept, because China