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在经济全球化的大背景下,国际化是企业发展壮大的必由之路,而本地化是跨国公司推动国际化进程的重要选择。一个真正的跨国公司只有在东道国扎根、生长,实现了全面的本地化,才能真正走向国际,成为国际化的跨国公司。本文对跨国公司本地化的动因以及在本地化过程中存在的问题进行简单分析,并提出自己的看法。
Under the background of economic globalization, internationalization is the only way for enterprises to grow and prosper, and localization is an important choice for multinational corporations to promote their internationalization. Only when a truly multinational company takes root and grows in the host country and realizes its full localization can it truly go international and become an international multinational corporation. This article makes a simple analysis of the motivation for the localization of MNCs and the problems in the process of localization, and puts forward my own views.