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前不久,湖南某报社接到一个出价2万元的“丰乳”香皂广告业务。报社总编室一位负责人审看广告清样时发现,该广告描绘的是女人使用“丰乳”香皂后乳房变得如何美。这位负责人觉得内容中有些不雅的地方,便要广告客户把内容改得含蓄些,当得到不能更改的答复后,他便把有关情况向总编辑报告。总编辑毫不犹豫地说:“像这样的广告,莫说2万元,就是20万也不登。” 这种宁愿损失2万元也不损害报社形象的做法的确难能可贵。
Not long ago, a newspaper company in Hunan received a “breast-feeding” soap advertising business with a bid of 20,000 yuan. A head of the newspaper’s chief editor’s office looked at the ads and found that the advertisement portrays the beauty of the breasts that a woman uses when using “rich milk” soaps. The person in charge felt that there was something indecent in the content that advertisers changed their content somewhat implicitly. When he got an answer that could not be changed, he reported the situation to the editor-in-chief. The editor-in-chief said without hesitation: “Such advertisements do not say 20,000 yuan, that is, 200,000 are not to be denied.” Such a practice that would rather lose 20,000 yuan without damaging the newspaper’s image is truly commendable.