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从概念到商业模式的真正形成,黄太吉在不断进行尝试,而另一方面,黄太吉也开始回归传统餐饮连锁模式,接受加盟店合作方式。靠卖煎饼出名的黄太吉品牌创始人赫畅,从未满足过只卖煎饼这件事。“好吃并非快餐成功的唯一标准。”赫畅说。但没有80分以上的产品,后续的长期发展始终会底气不足。然而,当下的黄太吉正遭遇未来长期发展底气不足的烦恼。赫畅曾说:“没有低谷,哪来巅峰?”2016年对于黄太吉而言,经历了一轮低谷的洗礼。2016年9月,赫畅公开承认,黄太吉关闭了一半的大型工厂店。2012年赫畅在北京CBD地区开了第一家煎饼店,因开奔驰送煎饼这一营销事件而走红。2013年1月,黄太吉只凭借升级款煎饼和立志成为“中国麦当劳”这一情怀,就获得了数百万元的天使轮投资,随后又于2015年10月完成了总金额1.8亿元的B轮融资,估值一度高达16亿元,黄太吉开启了互联网餐饮1.0
From the concept to the true formation of business model, Huang Taiji constantly trying, and on the other hand, Huang Taizi also began to return to the traditional restaurant chain mode, franchise stores to accept the cooperation. He Chang, famous for selling pancakes, is the founder of the Huang Taiji brand. He never met the idea of selling only pancakes. “Delicious is not the only standard for fast food success. ” He Chang said. However, if there is no product above 80 points, the subsequent long-term development will always have a lack of confidence. However, the current Huang Taiji is suffering from a lack of confidence in the future long-term development. He Chang said: “There is no trough, which peak?” For Huang Taitung in 2016, experienced a trough of baptism. In September 2016, Hsu Chang publicly admitted that Huang Taitung closed half of the large factory shops. In 2012, Herr Chang opened its first pancake shop in the CBD area of Beijing. In January 2013, Wong Tai-chih won a multi-million dollar angel round investment only through the promotion of pancake pancake and his determination to become “China McDonald’s”, and then completed a total amount of 180 million yuan in October 2015 Yuan B round of financing, the valuation was as high as 1.6 billion yuan, Huang Taiji opened the Internet restaurant 1.0