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2010年5月1日到10月31日,上海世界博览会无疑是中国最重大的媒体事件。这184天里,电视媒体充分发挥自身优势,将世博会作为重点报道对象,进行了多元化、全方位、长时段的报道。中央电视台《新闻联播》是我国收视率最高的新闻节目,也是党和政府发声的主要渠道,其报道的重点新闻,往往成为整个社会关注的热点。
From May 1 to October 31, 2010, the Shanghai World Expo is undoubtedly the most important media event in China. In these 184 days, the television media gave full play to its own advantages and took the Expo as the key coverage target, and carried out diversified, comprehensive and long-term reports. CCTV “News Network” is the highest-rated news program in our country. It is also the main channel for the party and government to make their voices heard. The key news stories they cover have often become the focus of attention of the entire society.