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全媒体环境对传统媒介带来了巨大的冲击,广播作为传统媒介的一种虽没有明显衰落,但已面临“来自广播内部的一场革命,这种革命不仅体现在广播的内容上、技术上、接受方式上,也体现在广播的经营方式和广播的整体地位的变革上”。1那么作为广播节目主要生产者和传播者的主持人,只有顺应这场变革带来的机遇和挑战才有可能在全媒体环境中继续生。以往我们的广播节目类型比较单一,风格也相对单调。在选拔播音员主持人时往往把声
The whole media environment has brought a tremendous impact on traditional media. Broadcasting, as one of the traditional media, has not obviously declined, but has faced a revolution from its internal broadcasting. This revolution is not only reflected in the content of broadcasting, but also in technology On the way to accept, but also reflected in the broadcast mode of operation and the overall status of radio on change. As a host of the major producers and distributors of radio programs, then, it is only possible to continue the life in an all-media environment in accordance with the opportunities and challenges brought by this change. In the past, we had a single type of radio program and the style was relatively monotonous. In the selection of announcer host often put the sound