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为了扩大企业对外影响,树立良好形象,外国企业都很重视公关在企业发展中所起的作用,不断加强发展公关事业,其公关特色主要有以下几点:一、重视机构设置,公关网络健全。公关机构在相当一部分企业属必设机构。西欧、北美企业称对外关系部;日本、韩国企业称公关课;东南亚地区也有企业称公关事务所。尽管各地名称不一,但
In order to expand the external influence of enterprises and establish a good image, foreign companies attach great importance to the role of public relations in the development of enterprises and continuously strengthen the development of public relations. Its public relations characteristics mainly include the following points: First, attach importance to institutional settings and establish a sound public relations network. Public relations agencies are quite a few companies are required to set up institutions. Western European and North American companies call the Ministry of External Relations; Japanese and Korean companies call public relations courses; Southeast Asia also has companies called public relations firms. Although the names are not the same everywhere,