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就我国各类职业学校课程的开设来看,市场营销近几年来一直作为经管类专业开设的必修课程,而其他专业也相应的将之作为必修或选修来广泛开设。该课程就有较强的实践性和实用性,因此该课程的教学所涉及的专业类型较多,在课程教学中也有很多问题需要注意,本文将根据笔者在市场营销课程教学中的实践经验,简单讨论一下市场营销在中职教育中的作用以及教学策略。
In terms of setting up all kinds of vocational schools in our country, marketing has been a compulsory course offered by economics and management major in recent years, and other majors have also been widely introduced as compulsory or optional courses. This course has a strong practicality and practicality, so the teaching of the course involves more types of professional teaching in the course there are many problems to be aware of, this article will be based on my experience in teaching marketing courses, Briefly discuss the role of marketing in secondary vocational education and teaching strategies.