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在中国这个万众瞩目的舞台上,谁将是搜索引擎最后的胜出者?没有比“中国+搜索引擎”更加让人热血膨胀的组合了。这个新兴的市场头顶着中国经济和Google两个光辉闪耀的皇冠,让无数的投资者为之疯狂:中国国民经济继续保持将近10%的发展速度,而Google刚刚在纳斯达克突破每股500美元的超高水平。过去一年中国搜索引擎市场几乎成了竞争最为残酷的互联网领域。全球最强大的两个搜索引擎巨头Google和雅虎都大张旗鼓的进入中国市场:雅虎耗费10亿美元巨资与本土公司阿里巴巴达成交易,试图挽回在中国市场的败局;而Google过去一年也在明星管理团队李开复和周韶宁的带领下大规模招聘本土技术团队,以及组建销售团队。当然,还有任何国外互联网公司都不能忽视的中国本土搜索引擎百度、新浪和搜狐等参与者。谁成为了中国搜索引擎市场的王者?百度么?看起来好像是。据中国互联网信息中心(CNNIC)9月份对外发布的一份调查报告显示,在用户首选使用的搜索引擎中,百度的市场份额继续攀升达到了62.1%Google的市场份额为25.3%,与去年同期相比下滑了8个百分点,而雅虎中国的市场份额则更是惨不忍睹。客观的说,百度过去一年的成功很大程度上依赖于竞争对手的无为。虽然一年之前Google便开始正式进入中国市场,但不客气的说,Google过去一年在中国市场的表现让人失望透顶:这个以创新著称的互联网新贵目前在中国市场尚未推出一款真正符合本地市场的独创产品,而更多的依赖于国外版本的汉化。不仅如此,Google中国的明星团队也面临瓦解:其亚太区首席市场官王怀南和负责渠道和销售的中国区联合总裁周韶宁都要离开。而雅虎中国的情况甚至更糟:雄心满怀的马云在接手雅虎中国之后,便一直深陷雅虎中国旧团队的整合之困。
Who will be the last winner of a search engine on this highly anticipated arena in China? No more bloated combination than “China + Search Engine”. This emerging market is crowned by two glittering crowns of China’s economy and Google, which have caused countless investors to go crazy: China’s national economy continues to grow at a rate of nearly 10%, while Google has just hit 500 on the Nasdaq The dollar’s high level. In the past year, the Chinese search engine market has become almost the most competitive Internet domain. Google and Yahoo, the two most powerful search engine giants in the world, have entered the Chinese market in a big way: Yahoo spent $ 1 billion heavily on deals with local company Alibaba in an attempt to regain the defeat in the Chinese market; and Google has spent the past year Star management team Kai-fu Lee and Zhou Shaoning led a large-scale recruitment of local technical team, and the formation of sales team. Of course, there are other Chinese Internet search engine companies such as Baidu, Sina and Sohu that can not be ignored. Who has become the king of the Chinese search engine market? Baidu? Looks like it is. According to a survey released by the China Internet Network Information Center (CNNIC) in September, Baidu’s market share continued to climb to 62.1% of the search engines that users preferred, with Google having a market share of 25.3%. Compared with the same period of last year Than the decline of 8 percentage points, while Yahoo China’s market share is even more appalling. Objectively speaking, the success of Baidu in the past year relies heavily on the inaction of competitors. Although a year ago Google began to formally enter the Chinese market, but you’re welcome to say that Google’s performance in the Chinese market over the past year disappointing: the Internet innovation known as the upstart in the Chinese market has yet to launch a truly local The market’s original product, but more dependent on the localization of foreign versions. Not only that, Google China’s star team is also facing the collapse: its chief marketing officer Wang Huai Nan Asia Pacific and responsible for sales and marketing China Co-President Zhou Shaoning are leaving. The situation in Yahoo China even worse: ambitious Ma Yun took over Yahoo China, they have been deeply trapped in the integration of the old Chinese Yahoo team sleepy.