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当经济增值下滑,产业环境变得冷清、严峻的时候,电视传媒产业链和价值链形态正在面临着创新和变革。在移动互联网时代,传统媒体与互联网融合即为未来必然趋势,而大数据则是推动融合发展的利器。传媒行业进入经济新时代,跨界撬动用户消费新主张“互联网+”是一个融合,也是一个产业的变革。在
When economic growth is declining and the industrial environment becomes deserted and grim, the TV media industry chain and value chain are facing innovation and change. In the era of mobile Internet, the fusion of traditional media and the Internet is an inevitable trend in the future, while big data is a weapon to promote integration and development. The media industry entered a new era of economy, leveraging consumer spending cross-border new ideas “Internet + ” is a fusion, but also an industry change. in