论文部分内容阅读
数字媒介技术的飞速发展,深刻地改变了文化信息生产、传播与消费的方式,无可争议地把我们带入了“微文化”的时代。在微博、微信、微视频、微电影、微小说、微交往、微政治、微营销、微经济等盛行的今天,“微”当之无愧地成为当代中国文化的关键词之一。在文化信息的生产方面,相对于过去的大制作、大投入、大生产、大宣传、大叙事,并以宏观政治和福特经济模式为主导的大文化时代而言,“微文化”时代更倡导微的魅力与小的美好,微言大义、以小博大,更强调
The rapid development of digital media technology has profoundly changed the way of production, dissemination and consumption of cultural information, undoubtedly bringing us into the era of “micro-culture.” Today, microblogging, micro-video, micro-film, micro-fiction, micro-communication, micro-politics, micro-marketing, micro-economy and other popular today, “micro” deserved to become one of the key words of contemporary Chinese culture. In terms of the production of cultural information, the “micro-culture” era is relative to the large-scale cultural era dominated by large-scale production, large investment, large-scale production, big propaganda and big narrative in the past and dominated by macroeconomic and Ford economic models More advocacy of micro-charm and the small beautiful, micro-righteousness to small, more emphasis