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传统电商在面对消费者“时间”、“位置”、“个性”等碎片化需求时显得有些力不从心,而反向电子商务以聚合消费者碎片化需求为导向,实现了对传统电商的逆转,为集体“过冬”的电商带来一线曙光。反向电子商务是电子商务模式的一种,是市场发展到一定阶段的必然产物。相对人们熟悉的B2B、B2C、C2C电商模式而言,反向电子商务C2B是一种全新的电商模式,
The traditional e-commerce businesses seem to be inadequate in the face of the fragmented demands of consumers such as time, location, personalities, etc. Reverse e-commerce is oriented toward the aggregate consumer fragmentation needs, The reversal of the traditional electricity supplier for the collective “over the winter ” electricity supplier to bring a ray of hope. Reverse e-commerce is a kind of e-commerce model, is the inevitable product of the market to a certain stage. Relative to the familiar B2B, B2C, C2C e-commerce model, reverse e-commerce C2B is a new e-commerce model,