创新经营管理 发展多媒经济——新形势下如何打造报业核心竞争力

• 作 者: 张栋梁
• 机 构: 张家口日报社,
• 出 处: 报刊荟萃
• 发表日期: 2017年04期
• 关键词: 核心竞争力 多媒 张家口日报 经营手段 新媒体发展 创新经营 经营管理 报纸版面 网络春晚 产业结构

在新媒体发展日渐强盛的环境下,全国报业形势整体低迷,传统广告收入更是直线下跌。张家口日报社创新体制、机制,在经营手段和产业结构等方面大胆转型,推进传统媒体与新媒体的融合发展,努力打造报业在新形势下的核心竞争力,推动了报业逆势发展。

Under the increasingly prosperous new media development environment, the overall situation of the newspaper industry in the whole country has been sluggish, and the income of traditional advertising has plummeted. Zhangjiakou Daily Press made innovations in its system and mechanism, boldly transformed itself in its management methods and industrial structure, promoted the integration and development of traditional media and new media, tried its best to create the core competitiveness of the newspaper industry in the new situation, and promoted the contrarian development of the newspaper industry.