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企业和产品的名气,是一笔重要的财富。 其中,有一笔关于管理经验和崭新创意化作的财富。 但是,在许多生意场合,它的身价尚未标明。我们如何利用好它?我们如何让它带来巨大的现实利润? 这里,我们不妨先提出几个现象,让大家琢磨。 啤酒现做——消费者提出的企业新思维 中国容量巨大的啤酒市场正在被行内一些目光短浅的人自己一点点毁弃。新的档次,新的品种,新的饮用方式,新的灌装机器,甚至进入中国口岸的外国品牌……都会从中找到空隙,而抢出一个大的市场。
The reputation of enterprises and products is an important asset. Among them, there is a wealth of management experience and new creative works. However, in many business situations, its value has not yet been marked. How can we make good use of it? How can we make it bring huge real profits? Here, we may wish to put forward several phenomena first and let everyone ponder. Beer is now doing – the new thinking that the consumer puts forward The huge beer market in China is being ruined by some shortsighted people themselves. New grades, new varieties, new drinking methods, new filling machines, and even foreign brands entering Chinese ports will all find gaps and grab a big market.