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当今世界,高新技术迅猛发展、经济全球化步伐加快、国内外政治经济凸现出新的发展态势。面临当前金融危机、股市楼市变局,企业该如何应对?管理者的成长必须超前于社会的发展;管理者的思考必须超前于社会的认知。如何从容面对市场竞争,怎样才能轻松应对企业管理?差异化战略又称别具一格战略、差别化战略,是将公司提供的产品或服务差异化形成一些在全产业范围中具有独特性的东西。如果差异化战略成功地实施了,它就成为在一个产业中赢得高水平收益的积极战略,本文以差异化实现成本领先战略进行分析,具有一定的参考价值。
In today’s world, with the rapid development of high technology and new technologies, the pace of economic globalization has accelerated and the political and economic developments both at home and abroad have shown a new momentum of development. Faced with the current financial crisis, the stock market changes in the property market, how to deal with the enterprise? Manager’s growth must be ahead of the development of society; managers must think ahead of the community’s awareness. How to calmly cope with market competition and how to deal with enterprise management? Differentiated strategy, also known as a unique strategy, differentiation strategy, is to differentiate the products or services provided by the company into something unique in the whole industry. If the differentiation strategy is successfully implemented, it will become a positive strategy to win a high level of returns in an industry. This article is based on analysis of the differentiated cost leadership strategy and is of some reference value.