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随着全民健身观念的不断普及,体育产业的发展日益蓬勃。作为体育产业内核的有氧运动也逐步进入居民的生活。本文基于310份中山陵、紫金山以及浦口老山地区有氧运动参与者的有效问卷调查数据,重点分析有氧运动爱好者的消费偏好、消费行为以及有氧运动消费行为影响因子等,并据此得出相关结论及提出加强有氧运动营销推广的建议,以期推动有氧运动的开发。
With the continuous popularization of the concept of universal fitness, the development of the sports industry is flourishing. As the core of the sports industry aerobic exercise also gradually into the lives of residents. Based on the data from 310 valid questionnaires of the participants of aerobic exercise in Sun Yat-sen, Purple Mountain and Pukou Laoshan region, this paper focuses on the analysis of consumer preference, consumer behavior and the factors that affect the consumption of aerobic exercise, according to This draws relevant conclusions and put forward recommendations to strengthen marketing of aerobic exercise, with a view to promoting the development of aerobic exercise.