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关于战略形成过程的大多数研究和建议都是片面的和不起作用的,管理者必须努力看到完整的大象。我们就是那群摸象的盲人,战略的形成过程是那头大象。每个人都想知道大象长得是什么样子,于是紧紧抓住了大象的腿或耳朵。就像19世纪诗人约翰·高德弗雷·撒克斯在《盲人摸象》这首诗中写道的:面对完全陌生的对手口不择言对着一头谁也没见过的大象夸夸其谈咨询师就像大型猎物的狩猎者,在大草原上寻找象牙和
Most research and advice on the process of strategy formation is both one-sided and ineffective, and managers must work hard to see complete elephants. We are blind people who touch the crowd, the strategy is the formation of the elephant. Everyone wants to know what the elephant looks like, so he clings to the elephant’s leg or ear. Just as 19th-century poet John Goldfrey Sax wrote in the poem Blind Touch: Faced with a completely unfamiliar opponent, she spoke to an elephant who had never seen it before The division is like a big prey hunter, looking for ivory and prairie