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上世纪80年代,动画版《变形金刚》曾风靡一时,不知有多少孩童为之魂牵梦萦,因此当20多年之后,真人版《变形金刚》面世的时候,无数人怀着无限期待的心情走进影院,便是意料之中的事情了。无独有偶,在今年的大声展上,我们看到很多年轻的设计师作品中都或多或少有个人成长经验的痕迹,比如,蔡凯就以九三版初中英语教科书中Li Lei和Han Meimei的形象为主要元素,创作了包括胶带、便签条、笔记本、尺子等在内的系列办公用品。变形金刚、Li Lei和Han Meimei、圣斗士等都是80后的那一代人集体性的记忆,以它们为基点来重新结构作品,对于80后那一代人的号召力是不言而喻,因此也就保证了这些作品可以在商业上获得巨大的成功。
80s of last century, the animated version of “Transformers” was all the rage, I do not know how many children dreaming about it, so when more than 20 years later, the real version of “Transformers” is available, countless people with infinite expectations into the cinema , It is the expected thing. Coincidentally, at this year's show, we see many young designers have more or less the traces of personal growth experience, for example, Cai Kai junior high school in the ninety-third edition of English textbooks Li Lei and Han Meimei Image as the main elements, including tape, sticky notes, notebooks, rulers, etc., a series of office supplies. Transformers, Li Lei and Han Meimei, Saint Seiya and so on are the collective memories of the generation after 80. Using them as a basis for reconstructing works, it is self-evident that the appeal of the generation after 1980 is self-evident It also ensures that these works can be commercially tremendous success.