论文部分内容阅读
近年来,旅游业的发展一直呈现上升趋势,旅游资源的不断开发已经很难满足当下人们对于旅游资源的需求性。旅游业要想保持在一个长久时间内的活跃发展,就需要将旅游资源不断的扩大,从而将更多的非物质文化融入其中,本文重点介绍民俗文化和旅游发展。通过在旅游文化中不断的融入民俗文化而丰富当下的旅游市场,从而增强旅游市场对于消费者的吸引力。
In recent years, the development of tourism has been on the rise. The continuous development of tourism resources has been difficult to meet people’s current demand for tourism resources. In order to maintain an active development for a long period of time, tourism needs to continuously expand its tourism resources and integrate more non-material cultures into it. This article focuses on folk culture and tourism development. By enriching the current tourism market with the continuous integration of folk culture in the tourism culture, the attractiveness of the tourism market to consumers is enhanced.