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对于汽车厂商来说,利用新的角度和思路来跟踪监测客户满意度是留住80后、90后客户的必要武器随着中国汽车市场环境的变化,80后、90后车主已经成为汽车购买的主力军,他们青睐时尚、个性化、功能多元化、能体现自我风格的产品和服务,具有强调独特性、紧跟时代潮流的心理特征。特恩斯新华信认为,对于汽车厂商来说,利用新的角度和思路来跟踪监测客户满意度是留住80后、90后客户的必要武器。
For car manufacturers, the use of new perspectives and ideas to track customer satisfaction monitoring is to retain 80 after 90 customers the necessary weapons as the Chinese automotive market environment changes, after 80, 90 after the owner has become a car purchase The main force, they favor fashion, personalized, diversified functions, can reflect the style of self-products and services, with unique characteristics, keeping up with the trend of the times the psychological characteristics. According to Twins Xinhua Xin, it is a necessary weapon for car manufacturers to follow up and monitor customer satisfaction with a new perspective and train of thought after 80 and 90 customers.