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各种商业名称取“洋名”的现象早已成为一个不争的事实,造成这种现象的原因是多方面的,包括商业的和语言的。中国手机“洋名”在命名形式和文化内涵上暴露了一些问题,而对这些问题的规范是有着其内在要求的。
It is an indisputable fact that various commercial names take “foreign names”. The reasons for this phenomenon are manifold, including commercial and linguistic. Chinese mobile phone “foreign name ” in the name of the form and cultural connotation of exposed some problems, and the specification of these problems has its own inherent requirements.